Press Release

ALTON RESIDENT WINS NEW CAR AS PART OF GREEN DAY GIVEAWAY GRAND PRIZE PACKAGE

FOR IMMEDIATE RELEASE

ST. LOUIS, MO ­ Sept. 29, 2004... KMOV Channel 4 and the St. Louis Regional Clean Air Partnership (The Partnership) are pleased to announce that Brenda Kasten of Alton, Ill. has been randomly selected to be awarded with the 4th Annual Green Day Giveaway Grand Prize. This prize package, worth $21,650, will include an ultra-low emissions 2004 Honda Civic hybrid car, courtesy of local area Honda dealers, a year's worth of MetroLink and MetroBus passes from Metro and one of the great daily prize packages that were given to lucky residents on forecasted green days throughout the summer. The contest is held annually by KMOV as part of The Partnership's ongoing efforts to draw attention to our region's air quality and encourage people to reduce emissions so we have more good or "green" air quality days.

"I am thrilled but the reality of it hasn't hit me yet," stated Kasten, who lives in Alton, Ill., with her husband Mike and sons David and Adam and knows the importance of good air quality as one of her family members suffers from asthma. "I heard about this promotion on the news and started registering for the Green Day Giveaways on a continuous basis throughout the summer. I didn't expect to win. I am excited and can't wait to receive the prize package as we are all debating on who is going to get to drive the new car."

The Green Day Giveaway promotion ran from June 7 through September 17, 2004, with prizes being awarded to randomly drawn winners each time Kent Ehrhardt, Chief Meteorologist of KMOV Channel 4, forecasted a "green" or "good" air quality day. Area residents had the opportunity to register to win the daily prize giveaways, online at KMOV's web site, www.KMOV.com, or by mailing a postcard to KMOV. At the conclusion of the season, KMOV Channel 4 did a random drawing from the 31, 000 + cumulative entries received to determine the lucky Green Day Giveaway grand prize winner.

GRAND PRIZE AWARDED TO ALTON RESIDENT FIRST AND FINAL ADD

Because the St. Louis region experienced one of the most pleasant summers in recent history, there were a total of 88 forecasted "green" air quality days, providing plenty of opportunities for area residents to win one of the great prize packages throughout the season. With a value of $120, each green day prize package included a selection of great items, ranging from free passes for Raging Rivers Water Park and passes to ride MetroLink and the MetroBus system to a "Green Day Giveaway" solar t-shirt that changes color in the sun and a canvas tote bag.

The car and the rest of the grand prize package will be awarded to Kasten at a St. Louis area Honda dealer in the coming weeks.

The St. Louis Regional Clean Air Partnership was formed in 1995, led by the American Lung Association of Missouri, St. Louis Regional Chamber and Growth Association, East-West Gateway Council of Governments, Washington University and others, to increase awareness of regional air quality issues and to encourage activities to reduce air pollution emissions. To learn more about the Partnership call the American Lung Association of Missouri at 1-800-LUNG-USA or visit www.cleanair-stlouis.com.

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for more information, contact:

Julie Hauser
The Hauser Group, Inc.
(314) 436-9090

-or-

Debbie Milligan
KMOV Channel 4
(314) 444-3338

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